Agenda

go over survey results (5 min)

• results

• most people said the amount of reading was just right, and they're fairly to very informative
• length of assigments is good, but they could be more useful & the purpose could be clarified
• most people are enjoying in class discussions, but they could be more interactive

• talk more about readings
• post main points to concentrate on for each reading
• case studies were really interesting
• draw on discussion questions for readings

• topics people want to discuss

• how to get involved (summer internships, project implementation)

• class structure & content
• more movies with more discussion
• more guest speakers
• more bonding

• implementation:

• we will post a short explanation of the purpose of each reading so you know what to concentrate on
• switching to one discussion question, that you will be called to lead discussion on
• more interactive activities in class
• social activities - volunteer to organize?

Four points of improvement:
1. More interaction, more activities, more bonding
2. Identify points of discussion prior to class, to "avoid awkward silences"
3. Explain the purpose of every assignment
4. Discussions on films, and more discuss-able readings

share weird items (1 min per person, 12 people, 15 minutes)

• story behind it: who, what, where, when, why

go over readings

• weird ideas reading (10 min),
• go over brainstorming reading (10 min)
  

talk about innovation tournament (10 min)

• most creative, most daring, most socially responsible, biggest value created, and biggest flop.
• $2000 guitar, day of sailing in SF bay on a 36' yacht, hear Al Gore speak in person, deathball with Tim Draper, dinner at google
• teams can be of any size, five days, three minute video on Youtube
• Monday through Thursday
• talk about gumball
• last year: how can you create value from post-its?
• if it can be done in a week, even if it's unreasonable
  

form groups for brainstorming

• three groups of four, randomly chosen
• two people rotate each time
  

brainstorming

• session 1 (10 min)

• during last minute, each person pick your favorite
• debrief 1 (5 min)
• session 2 (10 min)
• debrief 2 (5 min)
• session 3 (10 min)
• debrief 3 (5 min)
• look at all of the ideas and vote on top 3 (5 min)
  

Class Notes

Review of surveys:
Want clearer purpose of readings
Discussions more interactive
Shake it up with different activities
How to get involved with social-e, apply what we learned in class
Class bonding, get to know each other
Discussion questions: switch to just one
Organize outside of class activities

Weird items:
Shelly: Penguin phone!
Christmas present
Likes whimsical things – combines function with strangeness
Travis: Wooden rubix cube, grandparents’
Michael: Folded piece of paper – 8 sections
Teaching design thinking to 8th graders, lost backpack, folding paper to carry around – very resourceful J
David: Hot pepper Korean condiment sauce in a tube
Susan: Cookies, YUM. Likes making cookies.
Wes: Long board, made the brake system himself, ME203
Solve problem of run away long boards
Leah: “Scary” presents:
Animal mask, clown nose, mini snake, butterflies
Shazad: cappuccino milk frother
Sean: massager from friend
Yin Yin: created her own product – post its, sticky stuff
Dania: Red ornament, from roommate, doesn’t actually celebrate Christmas
Catherine: ducky whistle bubble blower
Kalvin: 25,000 gumballs – gumball capital
Sophia: cute Ikea animal lights

Discussion of ME Brainstorming sheet
Process can actually become comfortable – point is to come up with “uncomfortable” ideas
Fresh people – fresh ideas: don’t research, find old stuff
Back to the Basics - kids
Ali G: expose ignorance of people he’s talking to
“A special kind of stupid”
“Sacred cows”: cut down on time wasting things that we’re holding onto

Brainstorming:
Throw down ideas, don’t need to have them fully formed
Wild ideas
Build on ideas of others
Go for volume
One conversation at a time
Headline – get the essence of idea down, move on

“100 ideas” – too many? Too few? Unrealistic?

Innovation challenge: Monday - Thursday
Last year’s “biggest risk” winner – sold prize on eBay
Eweek.stanford.edu

Post it Brainstorming
Post secret on post-its
Urban kids writing dreams on post-its, compiling
Post-it pledges “reduce usage, stop smoking”
“Post it tree” like xmas Giving Tree
Compliments, double-post its (value: happiness)
Gummy bear colors as recycling codes
Post-it message chain “Pay it forward”
Post-it forward
Scatter post-its around recycling bin value: shows caring
Post-it social network meet up based on name on P.
Post it goals candy on back of post it, or post its as prize tickets
Distribute post-its at random with messages “post it flash mobs”

Second round of brainstorming:
Gummy bear IOU
Gummy bears to teach math
Throw a b-day party for someone who can’t afford it
Gummy bear ice-cream social fundraiser
Human anatomy gummy bears assemble yourself
Giant gummy bear marriage ceremony promoting LGBT rights
Styrofoam cup telephones highlighting unsustainability
Reward cup for fulfilling goal
Wear a mood cup and drink out of it to avoid waste
Cups as candleholders where glass is scarce
Gummy bear sculpture that everyone can eat

Last round of brainstorming:
Dumping one person’s monthly creation of garbage in the claw
Housing project made out of garbage
Clothing line of garbage (bags, cardboard)
Garbage action-making a profit from items perceived as worthless
Markers coloring people all over, carry a sign explaining color symbolism “This is why I’m blue)
Social commentary on windows w/ erasable ink
Public board where people can write problems, then write solutions
Social message on every seat in a lecture hall
Crowd with signs to form single message
Give up something; give it to someone else (like Lent)
Write messages on candy wrappers, fill someone’s office
Space in each seat holding candy wrappers for people to use as gum wrappers
Giant tooth paper mache filled with candy kids don’t like (black licorice)
Vitamins or vegetables in candy wrappers (subliminal message)

due 2/26

• read An Introduction to Theory of Changeby Andrea Anderson (2.5 pgs).
  
• post a short description of a social or environmental issue you care about. We will be using the Theory of Change model to analyze several issues in class.
  
• fill out the quick logistics survey if you haven't done so already
• sign up for a small group lunch
  
• research Elliott Brown, founder and CEO of Springboard Forward. Elliott will be coming to class on Tuesday. (suggestions below in no particular order)

• Springboard Forward website

• Springboard Forward profileon Fast Company

• Springboard Forward profile on Changing the Present, includes brief bio of Eliott Brown

• bio of Elliott Brown for NetImpact session (at the bottom)
• interview of Elliott Brown on Social Innovation Conversations

• further reading
• An Enterprising Failure: Why a Promising Social Franchise Collapsed Stanford Social Innovation Review by Tracey & Jarvis
• A Brief Tutorial on Business Planning for Nonprofit Enterprise by Cynthia W. Massarsky
• A nice, brief introduction to the planning process. First 2.5 pages recommended. Good for determining whether or not an idea is in general sound.
• An Introduction to Business Planning for Nonprofits by Zoe Brookes, Bridgespan Group
• Yale - Goldman Sachs Global Social Venture Competition: Winning Business Plans
• Business Planning for Nonprofits: Why, When — and How It Compares to Strategic Planning by Brigette Rouson, Enhance
• Page 8, question 3 addresses "how will we make our desired impact?"
• Comprehensive discussion of the differences between business planning and strategic planning, Seedco Toolkit for Developing a Social Purpose Business
• useful online guide with a number of templates to guide your thinking from a national community development organization
  
• A Distinctive Approach that is Changing the World, Fast Company